On commercials, billboards, the radio, public transportation, planes, the internet, and almost everywhere people go there is always broadcasting of advertisements. These companies have a product they are trying to sell, a product that is almost never promoted for the general public to use. Whether it may be categorized by money saving, health, cleaning, cooking, cars, guns, or hardware tools, they are almost always geared towards one gender.
The difference in men and women magazines are visible in content. There is a large gap when it comes to who reads what and why. Magazines tend to portray an image to our society that there is a clear division between what it means to be masculine and what it means to be feminine. The logo, cover, departments and features, and table of contents all play a part in creating a magazine made to lure in the right readers.
Although subtle, it is apparent that magazines promote social and behavioral norms between men and women. They show men and women with obscene lifestyles. They create unrealistic images of men and women, then force their targeted consumers to believe that they need to live that false reality.
Magazines are able to persuade their consumers into believing in unrealistic lifestyles. These fantasies have taken a large role in creating gender stereotypes in today's society. Men and women are tricked into believing in false norms.
So much of the preparation with magazines goes into photoshop and editing. The images in them are unrealistic and have created immense problems in society today. Women see these pictures and are persuaded that in order to be beautiful you must look like the models. Men see these strong independent men with young women by their side and want to be just like them. The reality is that life doesn't serve you anything on a silver platter. Men are viewed as sex crazed, wealthy, businessman. Whereas women are seen as skinny, beautiful, caretakers.
The difference in men and women magazines are visible in content. There is a large gap when it comes to who reads what and why. Magazines tend to portray an image to our society that there is a clear division between what it means to be masculine and what it means to be feminine. The logo, cover, departments and features, and table of contents all play a part in creating a magazine made to lure in the right readers.
Although subtle, it is apparent that magazines promote social and behavioral norms between men and women. They show men and women with obscene lifestyles. They create unrealistic images of men and women, then force their targeted consumers to believe that they need to live that false reality.
Magazines are able to persuade their consumers into believing in unrealistic lifestyles. These fantasies have taken a large role in creating gender stereotypes in today's society. Men and women are tricked into believing in false norms.
So much of the preparation with magazines goes into photoshop and editing. The images in them are unrealistic and have created immense problems in society today. Women see these pictures and are persuaded that in order to be beautiful you must look like the models. Men see these strong independent men with young women by their side and want to be just like them. The reality is that life doesn't serve you anything on a silver platter. Men are viewed as sex crazed, wealthy, businessman. Whereas women are seen as skinny, beautiful, caretakers.